About Blue Line Capital

Blue Line Capital works with individuals and families across age ranges in order to grow and preserve capital. Across a diverse set of client types, we always put you and your goals first.

The President and Founder, Bill Baruch, has extensive experience in the financial industry as an advisor, trader and manager. With a major focus on futures and commodities early in his career, Bill’s macro experience provides an advantage in this ever-developing global world.

Through active management and a well-balanced institutional style portfolio, Blue Line Capital seeks to outperform its peers in the near and long-term.

Our Opportunistic and Concentrated Alpha portfolio sleeves complement a well-diversified investment strategy in ways no one else is doing.

Bill Baruch’s unique active management style has elevated him to CNBC’s Halftime Report investment committee, where he shares his outlook on a regular basis.

The Blue Line team can be found voicing their opinion across many media outlets, including CNBC, Bloomberg, Yahoo Finance, Fox Business, RFD, the Wall Street Journal, and more.

Bill Baruch became a regular on CNBC’s Futures Now segment in 2015. He also appeared on Trading Nation and Fast Money, where he discussed individual securities beginning in 2018. His unique and active management style elevated him to CNBC’s Halftime Report investment committee in 2022, where he regularly shares his macro and micro outlook.


Bill’s Timeline

Investment Strong Suits

Our unique blend of macro perspective, active management, sentiment gauging, and contrarianism layered into a comprehensive portfolio in ways no other firm can bring.

Macro Awareness

Given Bill’s vast expertise in commodities and futures, he adds unique value to investment portfolios. Macro awareness becomes ever more important as heightened fiscal, monetary, and geopolitical efforts impact the investing framework

Risk Assessment

Money Management is all about thorough risk assessment according to asset class. Hence, Bill rotates portfolios thematically between sectors and factor exposures. Additionally, Blue Line Capital’s management approach protects against short to intermediate-term capital impairment via the use of index and ETF options

Boutique Service

There is no one-size-fits-all. In contrast to standardized competitors, we pride ourselves in the highly tailored and boutique approach for our clients. We evolve with the financial needs of our clients and are eager to provide solutions that serve those demands

Our Team

We are intellectually curious, strive to improve with every market turn and aim to deliver the best possible risk-adjusted returns in the context of our clients’ financial goals. Working at Blue Line Capital means putting the client first.

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Located in the heart of Chicago

One of the world’s largest commodity and derivative hubs, we find our extensive commodity and macroeconomic background a value added advantage.

Latest Insights

Our team at Blue Line Capital, led by founder Bill Baruch, shares their expertise and unique market perspective.
Bill Baruch joined CNBC's Halftime Report with AbbVie as his final trade. The company is replacing blockbuster drug sales from Humira, and hedge fund managers are very short on the name, setting the stage for potential upside heading into 2024.
Bill Baruch shares his outlook for Adobe after the company introduced a slew of new artificial intelligence tools creators can utilize.
After Domino's Pizza announced a set of new initiatives at the company's investor day, investors are eyeing a rise in revenue growth, spurred by a new loyalty program and partnership with Uber Eats.
After China's real estate market problems for the better part of the last 2 years, China's copper import data is improving. Bill Baruch shares how China's demand matters for Southern Copper's stock price.